What's New?
Product Innovation
Hypredictive
One of the novel segmentation services that we offer is Hypredictive. It is an innovation that has helped to bridge the gap between theory and marketing application. Applying multi-criteria clustering techniques, Hypredictive enables us to adjust input weights with "joystick" flexibility in order to devise segmentation schemes that deliver marketing insight while also meeting stated requirements for classification accuracy and efficiency when assigning customers to the relevant segments.
Querius
Our state-of-the-art Querius software combines an exceptionally powerful database engine that is comprehensive, versatile, and user-friendly. In addition to providing the full range of statistical analyses required for market research (including simple descriptive statistics, regression-based analyses, significance-testing, and others), Querius stands apart from most commercially available packages by virtue of its ability to perform accurate automated significance tests of weighted data, ensuring that significance testing can be used as a reliable decision support tool. The Querius reporting mechanism is linked to Excel for easy interface and manipulation although our teams are always able to accommodate special requests for other data shells like SPSS when required.
Prescience Pharmaceutical Forecast Models
Prescience provides comprehensive and powerful decision support for the Pharmaceutical Industry by enabling clients to take advantage of custom models and modeling applications that reflect the depth of our industry experience and our advanced analytics. Prescience modeling architecture is both sturdy and elegant; it can be designed to sit atop complex Bayesian choice model platforms and accommodate a very large array of multi-year assumptions about the behaviors and interactions of physicians, payors, patients, and competitors. Some of the most innovative modeling we do integrates patient and provider inputs to reflect the complex interplay in an increasingly “democratic” market environment. Some of those models allow patient activation to be the demand levers supporting improved calculation of DTC ROI. Ultimately, what sets it apart is not merely design finesse and sophistication, but the way in which decades of real world experience in pharmaceutical marketing inform and guide interpretation of the output. Prescience is not merely a set of advanced algorithms and high-tech modeling mechanics. It’s a thoughtful and inventive problem-solving process powered by creative analytics and fueled by keen sensitivity to changing market structures and evolving medical paradigms.
Market Response Simulators
National Analysts Worldwide offers a portfolio of interactive simulators designed to predict purchase decisions and identify profit opportunities at both individual customer and aggregate market levels. These powerful resources help to guide clients’ investment decisions by providing accurate estimates of the sales implications of alternate pricing, promotion, and product/service configuration scenarios. These simulators are customized to reflect the particular purchase behavior of the target market, and can include complex decision rules such as attribute-screening.
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.