Proprietary Software/Research Tools
Market Response Simulators
National Analysts Worldwide provides an array of customized market response simulators tailored to specific client needs. Built around our Farsight suite of market response and forecasting techniques, these simulators are designed to equip product developers, marketers and pricing managers with the ability to rapidly analyze the business implications of various marketing decisions, including product offerings and pricing policies.
Demand Estimators
Some of the world's largest companies have been relying on us to forecast demand for new products for decades. Our Farsight forecasting applications provide clients with robust estimates of potential sales and/or share conditioned on product/service configuration, marketing and promotional activity, and pricing. Depending on the characteristics of the particular product/service, dynamics of the market, and the availability of historic performance data, these forecasting applications are built using a customized mix of econometric modeling, time-series analysis, and market research insights. Easy-to-use interfaces allow managers to specify key scenario assumptions and obtain estimates of sales for user-defined performance periods. Forecast results are provided either in stand-alone graphical reports or integrated into clients' existing business planning applications.
Pricing Simulators
National Analysts Worldwide provides custom-designed pricing optimization software that helps managers estimate the implications of alternate pricing decisions on sales and profits by incorporating market response data, econometric modeling, and market research input. These pricing optimizers allow managers to quickly estimate the impact of pricing moves (and competitive responses) on projected sales, profit margins, and net profitability across the market and in key segments. Simulators are designed with an easy-to-use interface that facilitates exploration of many pricing scenarios and the identification of optimal price points for single products or an entire portfolio.
Product Configuration and Portfolio Optimizers
Product development is risky business; more than 50% of new products fail. Adding to the woes of product development is the dizzying array of features that can be engineered into a product, all of which influence cost and time to build.
To improve success rates, our product configuration simulators provide clients with the ability to predict how different candidate configurations will fare in the market and in key segments. These simulators typically incorporate the results of trade-off or conjoint exercises, and are calibrated to estimate the relative impact of features and price points on product purchase decisions. Cost information and other financial considerations can be incorporated to enable clients to estimate the bottom-line impact of alternate configurations, while optimization algorithms isolate the candidate configurations that are most likely to maximize profits. For each candidate configuration, the types of customers and/or prospects that are most likely to purchase the product can be profiled.
More advanced applications of our product configuration model permit the client to optimize the product configuration for each customer.
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.