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Proprietary Software

National Analysts Worldwide maintains a comprehensive suite of decision support software applications that enable marketers to integrate market insights into their strategic decision-making and business operations.  Built using advanced Inferential Modeling techniques as well as our Farsight suite of market response and forecasting techniques, these decision support applications can be configured to run either on client mainframes, National Analysts' secure servers, or as stand-alone desktop applications.

Querius Database Software
National Analysts Worldwide has historically relied on its own proprietary computing software to provide our internal teams and our clients with a level of data dexterity and analytic flexibility that cannot be achieved with commercially available packages. Our state-of-the-art Querius software combines an exceptionally powerful database engine that is comprehensive, versatile, and user-friendly. In addition to providing the full range of statistical analyses required for market research (including simple descriptive statistics, regression-based analyses, significance-testing, and others), Querius stands apart from most commercially available packages by virtue of its ability to perform accurate automated significance tests of weighted data, ensuring that significance testing can be used as a reliable decision support tool. The Querius reporting mechanism is linked to Excel for easy interface and manipulation although our teams are always able to accommodate special requests for other data shells like SPSS when required.

Market Response Simulators
National Analysts Worldwide offers a portfolio of user-friendly interactive simulators designed to predict purchase decisions and identify profit opportunities at both individual customer and aggregate market levels.  These powerful resources help to guide clients' investment decisions by providing accurate estimates of the sales implications of alternate pricing, promotion, and product/service configuration scenarios.  Applications are designed to support either enterprise-wide assessments or forecasts within target geographical areas.

Customer and Prospect Targeting Systems
National Analysts Worldwide targeting systems harness the power of our proprietary NA-Link® and NA-QuikLink® modeling suites to provide clients with real-time decision support that enables call centers, websites, direct marketers, and sales representatives to identify customer needs (either in advance or interactively), and to tailor and target offers to maximize marketing ROI.

Database Analysis Software
Our proprietary database analysis software systems provide clients with the ability to efficiently explore and manipulate market research datasets, to support enhanced data analysis, information presentation, and decision-making.

NA-Quest® Proprietary Survey Software
To achieve the flexibility and dexterity our surveys require and ensure quality control, we generally host our own Internet surveys using our own interactive survey software, NA-Quest®, one of the most agile software programs in the industry. NA-Quest® software has been specifically designed to accommodate the kind of very complex surveys we conduct that include modeling exercises with very large "design space" requirements and graphic interfaces of all kinds. It has also been developed to be sensitive to respondent survey burden and fatigue. Our on-site programming staff work closely with the survey authors on our Project Management staff to develop customized solutions and make real-time adjustments to programmed questionnaires to expedite the pretest process and keep complex projects on schedule. Being able to design and program NA-Quest® surveys under one roof allows us to exercise truly exceptional levels of quality control and achieve superior responsiveness:

• A level of team interaction that optimizes survey logic development to ensure survey objectives are met
• Unparalleled rigor in programming and testing
• Unmatched flexibility to adjust survey instruments while they are in pre-test to avoid delay and to optimize Quality Control

For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.