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Research Services

Custom Panel Services

To control accelerating market research costs and respond to growing management pressure for fast, accurate measurement of the pulse of global markets, many large corporate research buyers are now building custom panels. National Analysts Worldwide offers a comprehensive portfolio of custom panel services including applications consultation, panel design, recruitment, data collection, database management, analysis, and maintenance.

Applications Consultation

A custom panel can support a wide range of strategic and tactical objectives. For example, a panel can be used to monitor and anticipate changes in needs, purchase motivations, brand images and preferences, as well as purchase propensities. The same panel can help product developers test product concepts, features and packaging or allow senior management to tap into the panel to obtain quick reliable market insight on issues of strategic importance. Drawing on panel, market and industry expertise, National Analysts Worldwide can help you maximize the utility of your panel over time.

Panel Design and Recruitment

How many panelists do you need? What types of buyers should be represented? What countries or regions should the panel cover? Who should you recruit? How frequently should you contact a panelist? Experienced consultants at National Analysts Worldwide work with you to address these and many other critical design issues to ensure that you recruit the right people for the right information and get the most out of your panel investment.

On-line Data Collection

We usually use online methods to collect data for the custom panels we run today to leverage the speed, efficiency and cost effectiveness of internet data collection. Our NA WebQuest software offers clients an engaging, comprehensive, powerful, panelist-friendly survey platform that can support virtually any application or objective, including product demonstrations, and our online bulletin board is a particularly cost-effective way to conduct qualitative and drill-down research among panelists.

Analysis and Reporting

In addition to collecting data from the panel, we can apply a full complement of analytic methods with which to interpret and draw insights from the data. Our repertoire includes proprietary conjoint, forecasting and modeling techniques. In addition, we can prepare customized reports and presentations that fit seamlessly into your management reporting requirements.

Database Management

During the panel design phase, we work with the client to build a flexible database plan. These plans typically include the incorporation of available customer and third party data. At the client's request, we continue to develop, clean, merge and manage the panel database. If the client prefers to manage the data themselves, we are available to provide guidance.

Panel Maintenance

Attrition and replacement bias are the two biggest panel maintenance problems. It is common today for panels to have attrition rates in excess of 50%, undermining the cost advantages of a panel. More importantly, erosion can result in an unrecognized bias if replacement panelist selection is not precisely defined and managed. National Analysts Worldwide can help you minimize attrition and avoid bias by drawing on our experience in managing panel communications and structuring interactions to engage attention.

For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.