Industries
Retail
More than ever, both new and established retailers face tremendous competitive challenges as they seek to maximize traffic across multiple venues, customer loyalty, innovation and overall profitability. With the recent diversification of competitors (now spanning big-box retailers, focused specialty stores, and low-overhead Internet storefronts), retailers are under increasing pressure to differentiate their offerings and create a unique customer experience. Customers - conditioned by the plethora of options available and ease of obtaining peer recommendations and information - exhibit diminished loyalty while demanding that retailers provide greater incentives to "earn" and "keep" their patronage.
National Analysts Worldwide brings extensive experience to retail marketing issues in traditional settings as well as on-line and mobile shopping environments. Assignments reflect a special emphasis on market segmentation to identify and position retail opportunities and formats, assessing the key factors that affect customers' purchase decisions, pricing optimization, promotion impact assessment, and customer relationship management.
Our retail work has spanned a wide range of environments and categories, including automotive sales and service, children's products, convenience stores, clothing, collectibles, department stores, home goods, health and beauty aids, and office products. This broad industry experience, combined with state-of-the-art research sophistication, provides clients with the strategic insights and tactical decision support to succeed in this highly competitive sector.
- Business-to-Business
- Consumer Products
- Energy
- Financial Services
- Healthcare
- Information Technology
- Retail
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.