Industries
Financial Services
Our Financial Services practice addresses issues of strategic and tactical importance for banks, brokerage firms, credit card marketers, insurance carriers, and other financial service providers by designing and implementing deft and inventive custom research solutions to contemporary marketing problems. This sector has witnessed considerable changes in recent years, with an escalating focus on (1) segment-specific marketing, (2) an increasing proliferation of highly-customized products, and a customer base that has been conditioned to expect ever-improving levels of individualized benefits and service. Our work addresses both consumer and business markets and it reflects a keen understanding of the way the changing industry climate is requiring many of our clients to adapt and restructure core businesses for continued viability and future growth.
In our more than 30 years of specialized work in this industry, National Analysts Worldwide has helped companies design successful new products, efficiently manage their product portfolios, and maximize response to their marketing campaigns. Our research methods have evolved to keep pace with the proliferation of privacy legislation and the cultural sensitivity to protection of personally identifiable information (PII), ensuring that our clients' important questions are answered in a manner that adequately protects the privacy of their existing customer base.
- Business-to-Business
- Consumer Products
- Energy
- Financial Services
- Healthcare
- Information Technology
- Retail
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.