Industries

COMMUNICATIONS | TECHNOLOGY | MEDIA

The Communications | Technology | Media (CTM) Practice at National Analysts Worldwide focuses on advanced research and consulting needs of industry leaders and innovators in the dynamic global marketplace of technology, communications, and media. The practice provides clients with critical decision support in the areas of product design and pricing; brand management, communications strategy; and customer experience.

Clients choose to work with our CTM practice because we offer a unique blend of adept, inventive research design capabilities along with an unusual depth of industry knowledge that, together, position us to advise on methodology and marketing implementations. One of the nation's first research organizations to specialize in this market, National Analysts Worldwide has conducted hundreds of assignments directed at b2b and consumer buyers in support of product entry, packaging, pricing, and other critical marketing decisions for many established and emerging technologies and applications, e.g., cloud computing, wireless, broadband, inter/intranet advances, servers, and storage.

By integrating communications, technology, and media into a single practice, we have been able to devise research-based solutions to problems that require an appreciation of how these realms are converging in response to increasingly complex user requirements, accelerating technological innovation, and unpredictable economic trends.

  • Deep knowledge of the strategic business options and economic factors that drive business decisions on technology and communications investments
  • Broad understanding of the underlying technologies that drive the creation, marketing and delivery of communications, technology and media products and services
  • Comprehensive view on the value of brands and the most effective ways to articulate brand values to decision-makers and end-users
  • Extensive experience with the human-factors principles and end-user preferences that influence adoption of new devices and content

Members of our team can responsively and efficiently guide project design, execution, and strategy formulation execution for organizations seeking to create, market, or support products and services in the following areas:

Focus Types of Clients Served
Infrastructure Manufacturers of networking hardware, storage infrastructure, programming and development tools, network management tools
Devices Creators and marketers of PCs, servers, tablets, mobile phones, TVs, PDAs, RFID/bar code readers, game boxes and associated peripherals
Content Producers of entertainment, news e-commerce Websites, TV programs and voice, email, video, text/SMS services
Interfaces Developers of operating systems, websites software applications and their intersection with devices and content
Services Suppliers of consulting, design, implementation, hosting & support services
Connections Providers of wireless, coax, fiber, copper, mobile broadband, satellite connectivity

IT executives report shifts in company priorities toward growth-related business objectives, and anticipate greater spending to fill unmet needs in these areas.

Consistent with the firm's dual legacy of advanced research and strategic consulting across all its specialized practices, we also provide clients with tools for implementing research findings in ways that optimize data leverage and extend the hands-on [or practical] impact of customer insight and decision support:

For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.