About Us
Elaine Zanutto, Ph.D. Vice President
Elaine Zanutto is a Vice President at National Analysts Worldwide with responsibility for leading the Methods and Analytics group supporting every practice in the firm. In that capacity, she advises on complex design issues and directs specialized analyses for projects throughout the firm. Elaine's areas of expertise include sample design, weighting and variance estimation for complex sample surveys, analysis of conjoint and preference data, causal analysis of non-experimental data, and Bayesian modeling.
Since joining the firm, Elaine has designed and implemented sampling plans and weighting schemes for many large-scale quantitative studies. She has also developed hierarchical linear models (HLM) for projects with longitudinal data, designed as analyzed a variety of conjoint experiments, ad implemented several segmentation analyses, including latent-class segmentation. Elain has experience with a variety of statistical and mathematical software packages, including SAS, STATA, R, SPLUS, JMP, GAUSS and HLM.
Elaine publishes regularly in the fields of market research methods, statistics, and survey research methods, and attends and presents her research at national and international conferences in these fields. She is also an Associate Editor for the Journal of Official Statistics and 2009 Program Chair for the Survey Research Methods Section of the American Statistical Association.
Previously, Elaine was an Assistant Professor of Statistics at The Wharton School of the University of Pennsylvania. While at Wharton, she published research on consumer choice model analysis, causal analysis of observational (non-experimental) data, imputation of missing data in sample surveys, and survey design and analysis. Her research into new statistical methods has been applied in the areas of marketing, public health, communication, program evaluation, management, and education, and has been funded by the National Science Foundation, the National Cancer Institute, the National Institute on Drug Abuse, and the National Institute of Child Health and Human Development.
Elaine holds a Ph.D. in Statistics from Harvard University, and an M. Sc. in Statistics and a B.A. in Mathematics and Statistics from Carleton University (Ottawa, Ontario, Canada).