About Us
Suzanne E. Litke Senior Vice President
Suzanne E. Litke is a Senior Vice President in the Healthcare Practice at National Analysts Worldwide leading a team of professionals whose expertise spans bio-oncology and biologic therapies as well as other types of therapy platforms. Trained in both quantitative and qualitative research methods, she is responsible for the design and management of projects designed to forecast market dynamics and share changes, assess new products and opportunities, guide positioning and pricing, develop and assess promotional strategies and monitor brand health. An exceptionally skilled moderator, she draws not only on experience in market research, but also on her training as a family therapist to extract insight from qualitative research that clients rely on for crucial decisions in developing and marketing major brands. That sensitivity makes her exceptionally versatile in guiding marketing initiatives aimed at both patients and healthcare professionals.
Suzanne is an acknowledged leader in bio-oncology marketing, with experience that spans breast, lung, colorectal, ovarian, and prostate cancers, lymphomas, bone marrow transplantation, and all related supportive care (including blood products, growth factors, anti-fungals, antibiotics, and anti-emetics). She has worked extensively in a variety of therapeutic areas including HIV/AIDS; cardiovascular disease; allergy and immunology; rheumatology; ophthalmology; neonatology. Suzanne co-authored an ASCO 2002 abstract on the uses of anti-emetic agents to control chemotherapy-induced nausea and vomiting, and a 2005 poster on patient satisfaction presented at the 11th International Psoriasis Symposium.
Suzanne received an A.B. magna cum laude in History and Literature from Harvard University. She holds a Master's degree from the Bryn Mawr Graduate School of Social Work and Social Research.