About Us
Corporate History
- 1911Created as the world's first market research unit by Curtis Publishing, publisher of the Saturday Evening Post and Ladies Home Journal, under the leadership of Charles Coolidge Parlin, to provide guidance to advertisers by helping them understand their customers.
- 1943Spun off by Curtis as an independent organization to provide research services to industry and government under name National Analysts.
- 1970Acquired by Booz•Allen & Hamilton, then one of the world's largest management and technology consulting firms. As a fully-integrated division of Booz•Allen & Hamilton, firm evolves over the next two decades into a unique research-based consulting firm that uses innovative market research and analytics to solve challenging and important marketing problems.
- 1992Reincorporated as an independent consultancy by two Booz•Allen & Hamilton partners, John Berrigan and Susan Schwartz McDonald, to help clients create competitive advantage through cutting-edge research and action-based analytic tools.
- 2004Restructured as an ESOP (Employee Stock Ownership Plan) company under the leadership of Susan Schwartz McDonald, current CEO.
- 2006Renamed National Analysts Worldwide to reflect global reach and base of activity.
- 2011Celebrates 100 years of continuous operation and its legacy in the formation of market research as a business discipline.
For more information on National Analysts Worldwide, please e-mail us or call (215) 496-6800.
This beautiful surveyor's vernier compass, on permanent display in the Smithsonian Museum, was made by Frederick Heisely sometime during the last two decades of the 18th century or the first decade of the 19th in Fredericktown, MD (now Frederick, MD).
Sensitive to its own century-old history, National Analysts Worldwide adopted the image of this compass as the firm's logo many years ago as a reminder that charting direction is an age-old art and science, and the tools continue to evolve -- despite the illusion that we have "arrived" at a place of permanence. In that sense, the compass is a reminder never to be complacent or smug about measurement. Although the measurement tools we use today are no longer beautiful to look at, we continue to strive for intellectual elegance and precision when charting a path forward.